A big part of why I hadn’t posted on here in a little while was because my family has dealt with a nightmare. It all started when my oldest son caught the novel coronavirus while picking food up. It was April 2020, and it was supposed to be a curbside pickup. He had a mask on. He had to go in. The person waiting with him was not masked. He brought the virus home.
At first, I thought it was unlikely. I mean, this was during the time we were sanitizing groceries and replating food then sanitizing everything then reheating food and eating. When I learned of what happened, we were focused on contact-based transmission, so he showered and changed clothing. We now know better and that his ill-fitting mask in combination with being indoors with someone unmasked and contagious was what had passed the virus on. I’m not going to recount the rest of the story here, but if you would like to read it, you may do so here.
Instead, I’d like to take a moment to talk about why it’s so important to have a plan for what you will do if you are unable to create content or new blog posts or social media posts for your business. We all know that consistency in posting is key to building a good following on social media. But when you’re sick, or if you’re having recurring trauma month after month, it becomes ridiculously difficult to try to keep up. By having a stock of generic posts ready to go, having a backlog of guest posts, and using scheduling software, you can cover for short-term disruptions.
For longer-term disruptions, it may be worth considering a consultant or freelancer to temporarily fill in. You can also post updates for transparency with your client or customer base. The important thing is that you plan now for times when you won’t be able to get to your computer, won’t feel like doing work, won’t have the stamina, etc.
What can you do today to help ensure if the unexpeccted happens for you that your business continues and you don’t find yourself having to play catch-up before you can begin to work on new projects?
